Brogan (2009)
“open source technology- we need to drive twitter and all these other open source tools deeper inside the organization, drive use of said collaboration technology inside the firewall-social cast…”
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In the Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business and89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed: Increased exposure, Increased traffic, Developed loyal fans, Generated leads, Improved search ranking, Grew business partnerships, Reduced marketing expenses, Improved sales, Provided marketplace insight
Social Media is the Game Changer. It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners
Currently Facebook now has 1.26 billion users. Facebook averages 1.23 billion monthly active users. There are 128 million daily active Facebook users in the US. Facebook averages 945 million monthly active mobile users. Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.
We covered this topic in class when we discussed the “new marketing communications”. It is vitally important for a business to monitor and listen to its customers that are using social media, it prevents a bad public image and therefore shows the business is always active when it comes to their customers. It is important to set goals and priorities. Agree a key message. Develop good content. Constantly promote social media.
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