eMarkets
eMarket Services provides knowledge and information about e-marketplaces in different industries all over the world. Marketing Sherpa’s US study discovered that the vast majority of people they survey rate social media marketing effective at influencing brand reputation, increasing awareness and improving search ranking and site traffic. Many organizations have a corporate blog or facebook page few have strategies in place and even fewer have written social media policies. In fact only 33 percentage of large firms have a written policy to manage brand communications and a 13 percent of small business have a written policy. (eMarkets.com2009)
How do eMarkets work?
the main trading functions and features found on business-to-business internet platforms, such as e-markets. You can see the role of these functions in the supply management process
Auctions
In an auction, a specific product or a specific quantity of products is being placed for sale. The auction starts and ends at a pre-set time. Buyers can then submit bids during that period of time. Auctions help sellers get the right price for products ranging from fish and flowers to chemicals and patents. Auctions can also be used to get rid of surplus assets and offer buyers the opportunity to find a bargain. Sometimes they are a combination of online and offline auctions, where traditional auction houses also make their auctions available online, either by themselves or in cooperation with Internet platforms. Most of these services are more than just a B2B Internet platform. They should rather be regarded as auction full service providers.
Catalogue
A list of products and services offered by the sellers. Some catalogues list product information on a general level, others are very detailed. Some are quite informative while others are more promotional. Some carry pictures and others do not. Catalogues facilitate the search for products and suppliers in industries with a wide range of products and producers. Prices published in a catalogue are generally fixed and often not disclosed to customers prior to registration since different buyers might have agreed on different prices.
Classified ads
Classified ads display offers of specific products for sale or wanted by a buyer. The ads are sorted by the type of product, brand or company. They very much resemble the “for sale” sections in newspapers or trade magazines and are often focused on an industry or a certain range of products. This function can also be called a bulletin board, where buyers and sellers post things they would like to buy or sell.
Relating back to the course work we done which ties in with this, is the section on websites and social media. It also refers to the handout we covered on the marketing and communications plan. There are four key satisfaction factors for websites high quality content easy navigation fast down loads and not forgetting updated content which is really important.
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